Heading tags for cannabis site
These are called header tags, and are an important for cannabis on-page SEO strategies. They’re used to communicate to search engines what your website is actually about.
Anchor Text Links for cannabis marketing
Anchor text is the clickable text within a hyperlink in your content. SEO best practices indicate that your anchor text should be relevant to the page you’re linking to.
Google bots tend to like bold and italic formatting for text, as it emphasizes what should stand out, helping Google crawlers determine what’s relevant.
How you optimize the footer menu of your website further identifies to Google your site’s relevance on SERPs.
Healthcare Social Media
There is some debate as to what extent social media impacts SEO, but most healthcare SEO experts attending the 2021 digital marketing Las Vegas conference will agree that a higher number of likes and follows on social media pages, especially Facebook, increases the relevancy of your site and its opportunity to appear on page 1 of Google.
Your Reputation Management
The average cannabis or CBD consumer reads 7 reviews before deciding to trust a business. You should try to respond to both negative and positive reviews, but avoid HIPAA compliance violations. Your responses should and must never disclose a patient’s identity.
Local SEO for Healthcare Off-Site Techniques
Local SEO, or local search, is the process of optimizing your site to generate traffic from location-based searching. When you work with our Healthcare and cannabis seo experts, you’ll be introduced to the concept of the Google Map Pack, also called a carousel.
This is a grouping of similar businesses in the map that shows up near the top of the page in a Google search. For example, if a site visitor searched for “Women’s Health” in Los Angeles, CA, they’d be shown a group of businesses that match that description within a mapped area.
Links that are high authority online references inside an existing article are called buy high authority backlinks to your healthcare organization’s name, address, and phone number (NAP). Similar to links to your website, Google and other search engines use these when evaluating the online authority of your business.
We mentioned (above) consistency within directories. What we mean by this is that dissimilar listings can confuse search engines. For instance, if you’re listed as “Jonathan Smith, MD” on multiple directories, then you shouldn’t be listed as “Dr. John Smith” on others.
If you’re unsure of your directory listings or consistency, there are many affordable online resources available to help you update them.
Some popular healthcare-specific content directories include:
- Specialty sites like VeinDirectory.org
- NIH.gov (and NIH’s MeSH)
- AMA Doctor Finder (and AMA’s InnovationMatch.AMA-assn.org)
- CMS Physician Compare
- Castle Connolly Top Doctors